Who We Are

Our team and carries over 40 years of cumulative experience in executive management and “hands-on” work experience at 23 resorts across North America (and China)

Founder – Andy Wirth

Andrew (Andy) Wirth has worked in the mountain resort and hotel industry for 30 years. He began his career as an intern with the Steamboat Ski Area in 1986 and over the course of his career has served in executive leadership positions at the Steamboat Ski & Resort Corporation, American Skiing Company, Intrawest, Squaw Valley Ski Holdings and the Lone Mountain Land Company.

At the executive level, he has maintained responsibility for a cumulative total of 21 major ski resorts and 14 major hospitality operations throughout North America during his career. Wirth has led and been involved in the mergers and acquisitions space within the mountain resort and hospitality sectors from Fortress Investment Group’s acquisition of Steamboat, the disposition of Copper Mountain and from the acquisition of Squaw Valley and Alpine Meadows to participating in the development and creation of Alterra Mountain Company.

Wirth has been and remains active with a host of nonprofit organizations including serving on the boards of Special Ops Survivors, SEALKIDS, the US Ski & Snowboard Team, the High-Fives Foundation.  

Partner – Jace Wirth

Jace Wirth has worked in the mountain resort and hotel industry for 8 years. Hailing from Steamboat Springs, Jace began his career working in various marketing roles with North America’s top destination resorts including Whistler Blackcomb and Mammoth as part of Mountain Media. In 2015, Jace became directly involved in ski area management, piloting the re-launch of Colorado’s Echo Mountain Resort as Director of Marketing. The resort was successfully sold in 2016. Jace has since served as Vice General Manager for Genting Resort Secret Garden, managing eight teams, 250 staff, and the Prince Ski Town development and terrain expansion project for the area set to host 2022 Beijing events. He currently maintains partnerships with resort operators in Spain, Andorra, New Zealand and Canada as part of his own resort consultancy, with a specific focus on commercial and mountain operations management.