Our team and carries over 40 years of cumulative experience in executive management and “hands-on” work experience at 23 resorts across North America (and China)
Founder – Andy Wirth
Andrew (Andy) Wirth has worked in the mountain resort and hotel industry for 30 years. He began his career as an intern with the Steamboat Ski Area in 1986 and over the course of his career has served in executive leadership positions at the Steamboat Ski & Resort Corporation, American Skiing Company, Intrawest, Squaw Valley Ski Holdings and the Lone Mountain Land Company.
At the executive level, he has maintained responsibility for a cumulative total of 21 major ski resorts and 14 major hospitality operations throughout North America during his career. Wirth has led and been involved in the mergers and acquisitions space within the mountain resort and hospitality sectors from Fortress Investment Group’s acquisition of Steamboat, the disposition of Copper Mountain and from the acquisition of Squaw Valley and Alpine Meadows to participating in the development and creation of Alterra Mountain Company.
Wirth has been and remains active with a host of nonprofit organizations including serving on the boards of Special Ops Survivors, SEALKIDS, the US Ski & Snowboard Team, the High-Fives Foundation.
Partner – Jace Wirth
Jace Wirth has worked in the mountain resort and hotel industry for 8 years. Hailing from Steamboat Springs, Jace began his career working in various marketing roles with North America’s top destination resorts including Whistler Blackcomb and Mammoth as part of Mountain Media. In 2015, Jace became directly involved in ski area management, piloting the re-launch of Colorado’s Echo Mountain Resort as Director of Marketing. The resort was successfully sold in 2016. Jace has since served as Vice General Manager for Genting Resort Secret Garden, managing eight teams, 250 staff, and the Prince Ski Town development and terrain expansion project for the area set to host 2022 Beijing events. He currently maintains partnerships with resort operators in Spain, Andorra, New Zealand and Canada as part of his own resort consultancy, with a specific focus on commercial and mountain operations management.
Mark Danemann began his career in information technology as a contractor developing database applications for GE Aircraft engines. In 1989 he founded what would eventually become Siriusware Inc, a software company that developed and implemented complex point-of-sale solutions for ski areas, amusement parks, museums, cultural centers and a variety of attractions. When he sold Siriusware in 2012, the company had over 350 clients in six countries (including 150 ski areas), over 70 full-time team members employed virtually in 22 different states and two countries with revenues in excess of $12M.
Mark continued to run Siriusware as a division of accesso, ultimately transitioning to the role of CIO. As CIO, Mark oversaw information technology, cybersecurity, compliance, payment processing and multi-product projects for a company with six distinct products, hundreds of clients all over the globe and more than 600 employees. In 2020, he formed Sirius 350, a New Mexico based LLC focused on providing business and technology consulting to businesses of all sizes.
Mark and his wife Shara split their time between Taos, New Mexico in the US and Keewatin, Ontario in Canada.
Chief Legal Officer – Rich Molsby
Molsby has worked in the ski industry for more than 22 years. He is the managing partner of MOBO LAW, LLP, a multi-state law firm founded upon the defense of recreation, which advocates for ski areas and promotes recreation in the mountains. Molsby was in-house counsel for Squaw Valley and Alpine Meadows ski resorts from 2016 through 2018. He was the factory sales representative in Colorado for Skis Dynastar and Lange Ski Boots in the late nineties. And he worked in ski shops in California, Steamboat Springs, Colorado, and Alta, Utah for many years prior to that. Molsby brings his passion for the mountains, along with a deep knowledge of the ski industry and law, to Ridgeline.
Director of Finance – Matt Molinari
Matt Molinari began his career in the ski industry as a ski instructor at Sugarbush Resort in Vermont. After relocating to California, he spent the next decade working at Squaw Valley and Alpine Meadows in various accounting and finance roles, eventually leading all aspects of financial reporting as Director of Financial Planning and Analysis. Matt brings extensive knowledge of pricing and product development with a focus on generating consumer demand and maximizing yield. Matt continued his career at iFLY Indoor Skydiving in various finance and commercial roles, ultimately leading all revenue driving activity as the Director of Revenue.
Matt’s extensive experience in the ski & hospitality industry combined with international multi-unit retail provide a unique and proven expertise in a wide range of areas including budgeting, financial reporting, cash management and revenue maximization. He currently resides in Austin, TX with his wife, 3 kids and 2 dogs.